United Kingdom
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The United Kingdom offers a legal framework for online gambling operators to offer services such as online sports betting, casino games, poker and bingo to the UK market. The governing body is the UK Gambling Commission.
Marketing in UK Gambling
UK gambling marketing needs to follow rules established by the UKGC. Among these rules but not limited are:
– bonus promotions must carry on the legal requirements of bonus use next to the promotion (terms and conditions), along with a link to the promotional page where terms of bonus are further detailed
– the use of imagery which could approach children is restricted
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