New Jersey Affiliate License – NJ Vendors

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      Can someone tell me how to get an affiliate license issued to be able to promote regulated online casinos and poker rooms in the state of New Jersey?

      I’d be interested in joining this affiliate market, but I don’t know how to do it, how much does it cost and how to get a license as I have read you need to be registered as an affiliate/vendor in NJ for that.

      Thank you,


        Hi, you are correct – you will require a NJ license in order to operate as an affiliate in the New Jersey market.

        There are 2 options you can use:

        1. Vendor Registration – which is the easiest and quickest, and FREE. Vendor Registration however will limit you on working on a CPA only model. To start with, I think this is the best option to see how things progress, what sort of traffic and conversions you get from the NJ market.

        To get a vendor registration number – simply register an affiliate account with a licensed casino in NJ – ex check SugarHouse – and the affiliate manager there will provide you with a 1 page form that you need to fill in and they will take care of getting your VRN to you – as simple as that.

        2. Ancillary License – a bit more difficult, you need to do this yourself on official channels, and it costs $2000, but could cost more dependent to DGE verification process on you/your company. The difference here from VRN is that you will be allowed to work on the revenue share model. On the long term – revenue share might make sense – but only if you have good traffic from NJ.

        These being said, I would suggest starting with the first option, VRN, and you go from there based on your results.

        PS: a license in NJ allows you to promote online casinos and poker rooms that are regulated in New Jersey – not other offshore gambling operators.

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